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CARTIER WOMEN’S INITIATVE | DIGITAL DESIGN

Cartier has empowered Women entrepreneurs for over a decade with their Women's Initiative. Working to integrate Cartier’s commitment to women’s empowerment with the New York Times strong coverage of #metoo movement, our partnership told a strong story using experiences of past winners in parallel with archival articles from the NYT. 

 
Proposed design identity

Proposed design identity

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Project completed at T Brand Studio, The New York Times. Luxury Art Director Céline Bouchez