CARTIER WOMEN’S INITIATVE | DIGITAL DESIGN
Cartier has empowered Women entrepreneurs for over a decade with their Women's Initiative. Working to integrate Cartier’s commitment to women’s empowerment with the New York Times strong coverage of #metoo movement, our partnership told a strong story using experiences of past winners in parallel with archival articles from the NYT.
Project completed at T Brand Studio, The New York Times. Luxury Art Director Céline Bouchez