CHICO'S | DIGITAL DESIGN
Chico’s challenge was to widely expand their clientele to a younger millennial audience. To engage their target audience, we developed the visual brand identity for a new engaging digital experience. We worked closely with UX designers and brand representatives to redesign Chico’s e-commerce experience, making the site contemporary, responsive and adapted to the market.
Project completed with thelab. Digital Art Director Céline Bouchez, Creative Director Andrea Pabalan.