THIRD CULTURE | CONCEPT & ART DIRECTION
Third Culture is an eyewear collection for urban pioneers, created in partnership between Luxottica, LensCrafters and a group of talented students of design. We developed the visual universe and art directed the campaign of Third Culture's Spring 2016 collection. The inspiration came from the variety of materials and shapes in the glasses, as well as the geometry of the logo.
Project completed with thelab. Designers Céline Bouchez and Anne Baker, Creative Director Andrea Pabalan, Photographer Rodrigo Cid